SpiritHoods Promoted Account: Twitter invited SpiritHoods to participate in an invite only program due to the nature of my work on @SpiritHoods. The SpiritHoods Twitter account was verified and received over 9,000 new followers in less than three weeks and continues to grow exponentially.
Like-a-thon: Fundraiser campaign for SpiritHoods. $0.50 donated to the WWF for every Facebook like received over 48 hours. Read the blog post here. Had backing from bands, artists, and celebrities such as Ke$ha, Warpaint, Edward Sharpe, Chris Gore, and Candace Bailey. Project led to a 66% increase in Facebook likes.5,000 Twitter Followers Promotion: To encourage community involvement and growth on SpiritHoods' Twitter, offered a promotion once we hit 5,000 followers. Upon reaching 5,000 followers we did a 20% off sale for 24 hours as well as giving a hood to the 5,000th follower. Promotion covered by Sure-Start.com Shopping News.
Animal Love: Contest held through the SpiritHoods blog. 200+ fans submitted pictures of their animals. Fans picked their favorite picture from a group of finalists for a chance to win a SpiritHood.
SpiritHoods Visits G4 Studios: Using personal contacts, visited G4 Studios for a day. Unique opportunity for networking and PR. Handed out product samples to hosts of Attack of the Show as well as head producer.
SpiritHoods Twitter Giveaway: Promote creativity and community involvement through giveaway. Ask fans to pick their favorite animal and tweet us why they are that animal and include hash tag "#SpreadTheLove." Contest ran 8 hours and brought in 150+ new followers.
Our Hearts Go Out to Japan: Promotion in which 15% of every hood purchased over 24 hours went to Japan's tsunami relief. 24 re-tweets and 100+ Facebook likes.
Falling Whistles Promotion: Created cross promotion with Falling Whistles. Promotion brought in 100 new customers generating revenue for SpiritHoods.
SpiritHoods Tiger Contest: Contest held through SpiritHoods blog. 1000+ entries. Fans submitted their favorite Tiger facts to promote release of new product as well as promotion of engagement and involvement from fans.
SpiritHoods Promoted Account: Twitter invited SpiritHoods to participate in an invite only program due to the nature of my work on @SpiritHoods. The SpiritHoods Twitter account was verified and received over 9,000 new followers in less than three weeks.
Twitter: 925% increase in followers (8,328 new followers)
Facebook: 334% increase in likes (26,430 new likes)
Foursquare: Created Foursquare account. (81 check-ins, 200+ friends)
150+ blog posts
Accurate from 1/1/10 - 1/4/12
Alexa ranking grown from 600k to 100k in the world
The SpiritHoods Like-a-thon was a fundraiser where we donated $0.50 to WWF for every like we received on our Facebook over 48 hours.
Behind the scenes footage of our photo shoot at Point Dume in Malibu, CA. Giving fans a sneak peek at what goes on at a SpiritHoods photo shoot.
Camping out for the midnight launch of Halo Reach. On spot interviews and guerilla style documentation of the event.
Part 1 of my visit to video game sound studio PCB Productions. More on spot interviews and guerilla style footage. Full length web show.
Part 2 of my tour of PCB Productions.
